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85% of new products fail
We're here to change that

Sparksfly is a growth consultancy.

We provide customer research and commercial testing to ensure you develop profitable new products that customers love.

We replace uncertainty with evidence

Too many new products fail because of decisions based on incomplete facts.


We conduct meticulous customer research and commercial testing, to ensure you develop successful, profitable new products.


By replacing uncertainty with evidence and analysis, we turn big ideas into commercial reality.

About us
Recent work

Johnson Matthey

We helped a leading science and sustainable technology company launch a brand new digital product in China.


Clarion Housing Group

We worked with the UK's largest provider of social housing to explore new technologies to transform repairs.


Leading law firm

We helped a large international law firm identify opportunities for new products and services based on client evidence.

Recent work
Want to launch a successful product?

We offer four customisable project types to help our clients develop better products.  

We offer four customisable project types.

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Engage customers to explore needs and critique early-stage ideas.

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Rapid Design

Take a single concept and explore it across desirability, feasibility, and viability.

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Commercial Validation

Explore different revenue models and test them with customers.

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Create high fidelity prototypes and test them with customers.

A new model for consulting

Clients need experienced consultants to deliver amazing projects.


We set up Sparksfly to reflect this need. We have no office so our operating costs are low. Our projects are led by very senior directors, supported by highly experienced trusted associates. On average, our projects use consultants with 30-50% more experience than our competitors.


Your fee goes on people, not perks.

Our team
Meet a few of our people

Adrian Wong


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Hazel Maxwell



Charlie Bilsland

Associate, Consulting


Weiwei Yang

Associate, Insights


Matt Speak

Associate, Consulting


John Miller

Associate, Consulting


Luke Smith

Associate, Data Science

Let's create something valuable together
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