85% of new products fail
We're here to change that
Sparksfly is a growth consultancy.
We provide customer research and commercial testing to ensure you develop profitable new products that customers love.
We replace uncertainty with evidence
Too many new products fail because of decisions based on incomplete facts.
We conduct meticulous customer research and commercial testing, to ensure you develop successful, profitable new products.
By replacing uncertainty with evidence and analysis, we turn big ideas into commercial reality.
Recent work
Johnson Matthey
We helped a leading science and sustainable technology company launch a brand new digital product in China.
Clarion Housing Group
We worked with the UK's largest provider of social housing to explore new technologies to transform repairs.
Leading law firm
We helped a large international law firm identify opportunities for new products and services based on client evidence.
Want to launch a successful product?
We offer four customisable project types to help our clients develop better products.
We offer four customisable project types.
.png)
Discover
Engage customers to explore needs and critique early-stage ideas.
.png)
Rapid Design
Take a single concept and explore it across desirability, feasibility, and viability.
.png)
Commercial Validation
Explore different revenue models and test them with customers.
Prototyping
Create high fidelity prototypes and test them with customers.
A new model for consulting
Clients need experienced consultants to deliver amazing projects.
We set up Sparksfly to reflect this need. We have no office so our operating costs are low. Our projects are led by very senior directors, supported by highly experienced trusted associates. On average, our projects use consultants with 30-50% more experience than our competitors.
Your fee goes on people, not perks.
Meet a few of our people
Adrian Wong
Director
.png)
Hazel Maxwell
Director
Charlie Bilsland
Associate, Consulting
Weiwei Yang
Associate, Insights
Matt Speak
Associate, Consulting
John Miller
Associate, Consulting
Luke Smith
Associate, Data Science